Social Listening

The brand that I chose to look at on social media, was In-N-Out Burger. The reason that I thought to look at this was because the new In-N-Out franchise in Keizer Station is very busy, and is relevant around our area right now. The value proposition of In-N-Out seems to be that they make good, quality burgers quickly and for a cheap price. They use quality ingredients and promote good values. A couple of the main things that I found on social media about In-N-Out was mostly pictures of the food, or that they were craving it at that time. One thing that I did find that surprised me was that some of the employees posted pictures of their paystubs, and at the bottom of it was a quote from the late, great Kobe Bryant. It is cool that they did this to honor Kobe Bryant. I think that they had pure intentions when they did this, but it is also good marketing for the company, as it gives their brand positive community awareness as the news of this spread around. What I found was that there were mostly positive things said on social media, so I would just respond to some customers giving feedback by responding to them and seeing what the company could do better.