The article that I chose to write about came from Forbes and talked about how Big Data has changed the game of marketing. The three main things that you could take away from this post was: (1) that consumer data is more available now than ever, (2) by 2025 more than 150 trillion gigs of data will be unanalyzed, (3) it would be good to create a software that would be able to analyze mass quantities of data, so that you will be able to market more effectively to more and more people. A value proposition of Forbes, is that they give unique perspective on a variety of business topics. In my opinion, this marketing article is very relevant compared to any other topic, because it talks about data, and data is very big in the marketing industry right now. If I was a brand manager of this company, I would definitely do what I could for the company to immediately start taking advantage of big data. I think that the author of this article did a very good job summarizing what companies need to do to take advantage of the every increasing data-pool of potential customers. The most important thing that I learned from this article is that I think if you came up with a software that companies could buy to analyze data of customers, you could make A LOT of money.
LS
Link for article: https://www.forbes.com/sites/forbesagencycouncil/2020/01/17/the-past-present-and-future-of-big-data-in-marketing/#6576d2415da9
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